TPL Logistics' continues to shake things up by introducing technology to ease bottlenecks along the supply chain. In May, TPL Logistics launched Rider, a last mile delivery service focused on e-commerce and online sellers. Equipped with a proprietary digital logistics engine comprising of fulfilment, delivery and operations software, Rider has proven to be the delivery partner of choice for some of Pakistan's largest online stores and marketplaces. The technology allows for smarter, faster and more accurate deliveries that address a multitude of COD related challenges.

Leveraging TPL Maps, Trakker and a strong drive for tech innovation, Rider has launched the first of its kind LIVE order tracking in Pakistan. While 'now' commerce and on demand services such as Uber and Careem have pioneered the ease of live tracking into the consumer lifestyle, the scope remains limited to a single point of pick up and a single point of drop off.

Salman Allana, CEO of Rider, said, "We set out to create a delivery service where customers are in the loop from the beginning to the end. An online shopping experience should be at least equivalent to, if not better than walking into a physical store. That means transparency, speed and, most importantly, no frustrating calls for confirmation or directions."-PR

Copyright Business Recorder, 2019