However, it isn’t the topline that is at fault. Revenue growth came in healthy for the quarter. Mostly it is due to a surge in ‘maintenance’ revenues that kick in after implementation of company’s software at customer sites. NetSol also posted some growth in its ‘service revenues’ as its clients continued to upgrade their IT systems.

There was a dip in ‘license’ revenues in the quarter, with license money coming in mainly from deployment of NFS Ascent for two customers in Asia-Pacific region. In all, the three revenue segments’ competitiveness was also helped by the PKR devaluation.

While the increase in ‘cost of revenue’ was managed, the topline gain was dissipated by operating expenditures growing out of step with the revenue expansion. The double-digit growth in selling & promotion expenses and administrative expenses meant that these two opex heads collectively consumed 34 percent of net revenues in 1QFY20, up from 29 percent in the same period last year.

The company’s rise in marketing expenditure is due to the fact that networking and promotion has to be continually undertaken overseas in order to secure future leads for software license and IT service products. But what really blighted the 1QFY20 profits was a quarter of a billion rupees that were booked under ‘other operating expenses’, besides a Rs21 million loss arising from a company associate.

The ‘other operating expenses’ alone exhausted almost a fifth of the topline in the quarter under review. These expenses have been attributed by the NetSol management to “currency exchange loss” resulting from appreciation in PKR in the Jul-Sep 2019 quarter, compared to a gain of Rs7 million in the Jul-Sep 2018 quarter.

In the end, a negative 14 percent net margin isn’t an ideal situation to commence the fiscal. However, continued topline growth, amid a stable PKR, may help the company to come back to profits in the subsequent quarters.