Currently, Brazil's domestic air travel market is highly concentrated among three airlines. Until earlier this year, there was a fourth player, Avianca Brasil, but the airline stopped operations in May after filing for bankruptcy operations late last year, highlighting the high risk and volatility of operating in Brazil. Reaction to Brazil's liberalization been slow, but already Spanish airline group Globalia has declared its intention to operate a domestic airline in Brazil. But Glanzmann hopes others will too.
His strategy, he said, involves airlines dipping their toes in the Brazilian market first by operating international flights. "We are working first with international routes, but we are already working so that those operations will become domestic operations in the Brazilian market," Glanzmann said.
In the past year, four foreign low cost airlines have begun operating international flights to Brazil: JetSMART, which belongs to Indigo Partners, Sky Airline, Norwegian Air Shuttle and Argentina's Flybondi. Still, some industry watchers are skeptical that anyone will attempt to enter Brazil's domestic market anytime soon.
"We don't see anything changing in the short term regarding a new low cost airline operating domestically," said Eduardo Sanovicz, who heads ABEAR, an industry group that represents Brazil's two largest airlines. "For a company to start flying in Brazil, they will need to know that they will have the same costs as we do."