Volkswagen to cut investment in core brand to cope with scandal

19 Oct, 2015

Volkswagen will cut investment at its biggest division by 1 billion euros ($1.1 billion) a year and speed up cost cutting, the carmaker said on October 13, as it strives to cope with fallout from its cheating of diesel emissions tests. The German company also said it would overhaul the model strategy at its core VW division, giving a greater focus to electric and hybrid vehicles while putting only the latest and best environmental technology in diesel cars and vans.
"The Volkswagen brand is repositioning itself for the future. We are becoming more efficient, we are giving our product range and our core technologies a new focus," VW brand chief Herbert Diess said in a statement.
The company did not give details on where it would cut investments and costs.
Europe's largest carmaker is battling the biggest business crisis in its 78-year history after it admitted last month to cheating diesel emissions tests in the United States. The scandal has wiped about a third off its market value, forced out its long-time chief executive and rocked both the global car industry and the German establishment.

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