Primus Investment Management Limited (PIML) opened its branch in Lahore recently. With its new Lahore branch, PIML aims to create investor awareness regarding the benefits provided by mutual funds as well as broaden its retail base by including members belonging to diverse sections of the economy. The move was part of the Company's customer-centric action plan which involves provision of quality financial services to the local Pakistani market.
In a press statement, Ahmed Ateeq, Director PIML, emphasised on the need to educate people on the importance of savings through quality financial services. He said "It is unfortunate that the culture of savings is slowly deteriorating as compared to that which exists in other parts of the world. With our Lahore branch, we will be able to effectively cater to the investor's needs including, but not limited to, Employees' Funds and Individuals."
PIML, a wholly owned subsidiary of Pak Brunei Investment Company Limited, has always claimed to be at industry forefront, thus being one of those asset management companies in the country that provide investors with a platform to gain access to professionally managed, diversified portfolios of equities, bonds and other securities.-PR