More than 100 million users are on Pinterest, the online bulletin board-style service which allows people to "pin" images based on their interests, the California company said Wednesday. Co-founder Evan Sharp told AFP that most of the users "are not just visiting Pinterest once a month, but they're actually discovering something so interesting that they're saving it or are clicking through to the website."
"It's 100 million active users, more than 70 percent of whom are actively engaged," he said in a telephone interview.
The disclosure from Pinterest is the first time since its launch in March 2010 that it has discussed the number of users. Sharp said that the majority of Pinterest users are women but noted the gender gap "is closing a little bit every month."
Based on the latest figures, Pinterest remains well behind Facebook-owned app Instagram, also a photo-sharing service, which claims some 300 million users.