"Pakistan-Switzerland Friendship Exhibition", the first-of-its-kind informative exhibition to be ever held at any Pakistani airport, has successfully completed its first month activities. The Consulate General of Switzerland in Karachi is organising this unique 100 days event in collaboration with the Swiss Business Council (SBC) as co-organiser, Pakistan Civil Aviation Authority (CAA) as Venue Partner and with Badar Expo Solutions as Event Manager.
The objective of this activity is to celebrate the long, friendly, bilateral relations between the two countries, to promote the positive image of Pakistan, and to ultimately attract more foreign direct investment to the country. Twenty-four brands are actively participating in the exhibition. To create awareness, weekly contests are also being held in which visiting passengers and people follow the Consulate General's Facebook page - www.facebook.com/SwissConsulateKarachi- take part and win exciting prizes.
The two life-size models of Swiss cows painted in the traditional Pakistani truck art, painted by team of Phool Patti, in international and domestic satellite areas are the centre of attraction. Captain Shujaat Azeem, the Special Advisor to the Prime Minister for Aviation was among the notable personalities (among many politicians, government officials), to sign the cow for charity. In order to empower the Pakistani youth talent, the Consulate General has also engaged nine bright and dynamic student facilitators to be able to interact with the visiting passengers and provide them useful information.
Since the inauguration, that took place on May 29, 2015 at the airport, over 100,000 visitors including passengers, airport and airlines staff have visited and shown interest in the exhibition.Over 3'000 people 'liked', 'followed', and 'shared' the Consulate General's Facebook, which now has over 31'000 followers.-PR