Walt Disney Co's interactive unit is considering bringing Disney Infinity or other video games into the world of virtual reality. Adapting elements of current titles is one option the company is exploring, James Pitaro, president of Disney Interactive, said in an interview. Disney also might create new games specifically for VR or for another emerging platform known as augmented reality, he said.
Virtual reality headsets offer a 360-degree view that immerses players in fantasy settings, while augmented reality projects computer images onto real-world settings.
The technology has been touted for decades but never reached mass adoption, and the entertainment industry is debating whether it will take off this time. Disney Infinity, which has achieved $1 billion in global retail sales, mixes characters from Disney, Pixar and Marvel franchises. Star Wars will come to the new edition set for release this fall. The game includes a "toy box" mode allowing players to mix backdrops and characters from different franchises.