English Biscuit Manufacturers (Pvt) Limited (EBM) is the lead sponsor of Pakistan's first-ever feature length animated film '3-Bahadur', produced by Waadi Animations. 3-Bahadur, energised by Peek Freans Gluco, is set for release in the summer of 2015.
The concept of this pioneering movie has a very close connection with the company's values. EBM believes in the importance of energising children to be more productive contributors to society and be able to achieve their dreams. It promotes the concept of 'edutainment', whereby the healthy physical and mental growth of children is seen as a combination of education and entertainment. This is also exactly what the film '3-Bahadur' depicts through the story of three young superheroes. EBM will be introducing exciting activities around the movie; for instance, movie branded packaging for Gluco and a themed web-based interactive activity by RIO.
Zulfiqar Ali Ansari, Head of Marketing at EBM, said "We are proud to be associated with this project. The movie brings out a powerful message for children, that, each one of them has unique abilities and strengths through which they can make positive contribution to the society and that EBM's brands communicate as well."-PR