Punjab Board of Investment and Trade (PBIT) facilitated renowned Chinese manufacturing company, Shanghai Challenge Textile Ltd, to enter into a joint venture (JV) agreement with Paradise Apparels of Khawaja Asem Khurshid former President Faisalabad Chamber of Commerce, in Pakistan. According to the spokesperson of the PBIT the initial investment in the primary phase would be of US $10 Million.
The Pakistan JV is named as Challenge Apparels Limited and it is based in Faisalabad, the textile hub of the country. Challenge Apparels has already begun its operations with the production of textile and denim products for the world's leading brands such as Nike and Addidas.