LAHORE: BIMA, the leading provider of digital health and insur-tech services in Pakistan, has partnered with ROZEE.PK to launch its first direct-to-consumer product ‘BHealthy’. With this partnership, BIMA Pakistan will be able to reach more customers via ROZEE.PK platform while contributing to health inclusion for ROZEE.PK users.

BIMA Pakistan was launched in 2015 and has been providing its customers with round-the-clock access to doctors, home delivery of medicines, discounts on laboratory tests and coverage for hospitalization through its BIMA Sehat product. More than 25,000 tele-consultations are given every month.

In its mission to provide affordable and accessible healthcare, BIMA Pakistan is launching four types of plans under BHealthy that provide comprehensive all-in-one health solutions – Single, Joint, Family and Family Plus. BHealthy includes tele-health services along with specialist care, personalized health programs and health screenings.

Copyright Business Recorder, 2022