KARACHI: Easypaisa has once again established itself as one of the country’s biggest brands by bagging seven accolades at the prestigious Effie Awards 2021.

Easypaisa won 4 gold awards for its ‘Eidipaisa’ campaign in the categories of Seasonal Marketing, Topical Marketing, Marketing Disruptors and Finance categories, a gold and silver award in the Finance category for its ‘Every Number is Welcome’ and the ‘Phatta Note’ campaign respectively, as well as a bronze award for the ‘Easypaisa Raahi’ series in the Marketing Disruptors category.

Effie Awards are an affiliate program of the renowned Effie Worldwide, a platform committed to inspiring and celebrating effective marketing efforts as well as the brains behind them, since 1968. Easypaisa’s award-winning entries are amongst some of the most innovative advertisement campaigns and have been created in collaboration with Ogilvy Pakistan.

Commenting on the occasion, M. Mudassar Aqil, CEO, Easypaisa / Telenor Microfinance Bank, stated that in the modern world, creating a good product or service alone does not guarantee success and often does not receive the traction that it deserves.—PR

Copyright Business Recorder, 2021