Pakistan’s Bagallery.com raised $900,000 for its beauty and fashion ecommerce platform in a Pre-Series A round from Lakson Investments Venture Capital (LIVC).

This Karachi-based ecommerce startup was launched three years ago. It sells authentic beauty and fashion products to women, men and kids from more than 500 brands such as L’Oréal, Garnier, and Paul Mithcell.

Bagallery was originally started as an Instagram and Facebook page by Mina Salman and her husband Salman. It was after four years that this husband-wife duo launched an ecommerce platform with its own dedicated operations.

According to the statement issued by Bagallery, the company has experienced incredible growth since the launch of its online platform as it has a competitive access to brands sought by its target demographic consumers.

Bagallery's co-founder, Mina Salman says that they are excited to receive LIVC's support. "The funding will allow us to expand to multiple cities in Pakistan by upgrading our technology stack, inventory management systems, and logistics partnerships to efficiently scale." she adds.

Both Faisal Aftab, the Managing Partner of Lakson Venture Capital, and Babar Lakhani, the CEO of Lakson Investments have joined the board of Bagallery as a result of this deal.

Faisal Aftab explains that the beauty and personal care market in Pakistan is growing and this represents a tremendous opportunity for market leaders like Bagallery, especially at a time where internet adoption in Pakistan is increasing with more than 80 million active users.

The beauty and fashion ecommerce industry has been growing rapidly across the Middle East & North Africa, reaping big returns for investors.