Nielsen Entertainment, an American sports company declared the Zalmis as the most successful franchise for PSL second edition.

 

Nielsen Sports is at today's @thePSLt20 Season Review Workshop, confirming @PeshawarZalmi as the biggest brand competing in the #HBLPSL.

— NielsenEntertainment (@Nielsen_Ent) May 23, 2017

“I am very pleased to announce that Peshawar Zalmi in terms of media exposure value, generating for both franchise and their sponsors,” said Claude Ringuet, Managing Director Asia Pacific Nielsen.

 

Mr. Claude Ringuet (Managing Director Asia Pacific Nielsen) declared PZ as the best & most popular PSL Franchise. #ZalmiNumberOne #HBLPSL pic.twitter.com/CwG1ubO2pS

— PeshawarZalmi (@PeshawarZalmi) May 23, 2017

The Zalmis, success comes on the back of effective use of social media and the development of app, informed Ringuet.