DHL, the world's leading express and logistics company, has received the Silver ABME Award in the "Best Marketing Campaign for Regional Brand Development" category at the 2005 Asian Brand Marketing Effectiveness (ABME) Awards, in recognition of its "No One Knows Asia Pacific Like We Do" advertising campaign.
DHL is the only business-to-business entity among the entrants to win an award, with the rest of the winners coming mainly from the fast moving consumer goods industry.
The Silver ABME Award is the second success in the month for DHL's innovative advertising campaign, following the Gold EFFIE awarded earlier in the same month at the EFFIE Singapore 2005 Awards.
In 2004, the same campaign had won the Media Magazine's "Marketer of the Year Award" and was also acknowledged as the International Print Campaign of the Year at the Sixth Annual Singapore Advertising Hall of Fame Awards.-PR