KARACHI: PEL organized a special event to introduce their latest PEL Desire refrigerator series. At the event, Mr. Amir, Ahsan, GM Marketing and Mr. Murad Saigol, Director Operations announced 3 featured unique designs and 10 models in the range.

It is expected that the new models will attract consumers due to their fabulous new finish and also reinforce consumer’s confidence in PEL refrigerators, due to their unmatched cooling performance.

A number of people from the industry and trade participated in the launch and expressed their opinion that PEL’s new refrigerator series is at par with international standards and will play a significant role in increasing sales.

The participants were also keen to purchase the new PEL refrigerator when it is launched in the market.