The Atelier’s formal and luxury pret collections are based in a rich variety of colours and hues, from the softer light teals, greys and whites to bright red and blues with designs in multiple silhouettes, from short length classic kurtas to their signature angarkhas, peshwas, panel shirts and summer jackets. Further, as part of her Eid collections, Nida draws from her brands’ craft revival projects to create pieces in kingri with applique kurtas, shadow work and katcha thanka techniques. Also as part of their Eid collections, the brand introduces a diffused version of their critically acclaimed PFDC Sunsilk Fashion Week ‘Urban Jungle’ collection along with a special lawn capsule collection on popular demand, where Nida Azwer presents a select range of digitally printed lawn shirts based in fresh colour tones complemented by floral and figurative designs with embroidered embellishments and buttons. Additionally, the brand has also launched a new range of hand woven, screen printed dupattas for Ramadan based in cottons, voiles and chiffons.

“This Eid, the Nida Azwer Atelier is all about diversity and accessibility, from our multiple collections to our newly launched accessories. With our prices starting at PKR 3’000, we look to cater to a larger audience through our standalone store in Karachi and Lahore. Further, given that Eid falls within summer this year and combined with client demand, we have specially designed a lawn based capsule collection of six distinct prints in a blend between some of our signature motifs along with more recent influences”