Addressing members of the Surgical Instrument Manufacturers Association of Pakistan (SIMAP) on Friday, he said trade bodies should send delegations to Bosnia.
He hoped the business community of Sialkot would focus on enhancing bilateral trade.
He said their visit to Bosnia would help develop direct interaction between business communities of both countries.He said that businessmen should participate in trade fairs and exhibitions to introduce Pakistani products to Bosnia market.
Earlier, SIMAP Chairman Fazal Gilani presented the address of welcome and stressed direct import of surgical instruments from Sialkot to eliminate the role of mediators.
Later, the ambassador also addressed the Sialkot Chamber of Commerce and Industry (SCCI).