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imageCANNES: The Cannes Film Festival slipped into high gear on its second day Thursday by screening the new "Mad Max" blockbuster and firing the starter's gun on its competition for the Palme d'Or.

"Mad Max: Fury Road", a demented sci-fi road battle movie starring Tom Hardy and Charlize Theron, gave a jolt of adrenaline and glitz to the Riviera event, which leans heavily to arthouse fare.

The previous day's opening was by comparison low-key, with a small-scale French social drama starring Catherine Deneuve, "Standing Tall", as the red-carpet event.

Although largely Australian, "Fury Road" threw a bit of Hollywood glitter over the festival, confirming the event's status as the premier international showcase for commercial and arthouse fare.

Advance press screenings brought rave reviews for the superlative stunts and action sequences of "Fury Road"..

The official, black-tie viewing -- coinciding with its worldwide roll-out -- was to take place later Thursday with stars attending.

Rolling Stone magazine said the movie was a "brilliant cinematic fireball" and The Hollywood Reporter noted that its director, George Miller, "kicks more ass, as well as all other parts of the anatomy, than any film ever made by a 70-year-old".

- A 'visceral' movie -

Hardy, who plays second fiddle to Theron's steely character, told reporters the movie, essentially a lengthy battle-on-vehicles epic, was "relentless and incredibly visceral".

"It's like watching the Cirque du Soleil at some Led Zeppelin fetish club," he said.

Theron rankled a little at questions suggesting she was playing as tough as the men in the movie, saying that women are capable of just as much resourcefulness as men.

It was "incredible", she said, to play a part that "celebrates everything about being a woman".

Miller lauded Hardy as having the same level of charisma as Mel Gibson, who shot to fame after playing Mad Max in the original 1979 movie and two sequels.

He also demurred when asked if further "Mad Max" films were in the pipeline.

"I'm just not recovered enough," but it was possible "if we get the appetite again," he said.

- Competition kicks off -

No other film to be shown at Cannes will match the "Fury Road" budget (estimated at $150 million) or its wide box office appeal. But the festival revels in displaying the two driving forces of cinema: business and art.

"Fury Road" fulfils the commercial side of things. Cannes's competition for the top Palme d'Or prize takes care of the rest.

Thursday saw the first two of the 19 films in competition unspooled.

One was a gentle Japanese family drama adapted from a manga, "Our Little Sister", which tells the story of three siblings who meet their orphaned teenage half-sister for the first time at their father's funeral and invite her to live with them.

Director Hirokazu Koreeda told AFP he got so swept up reading the original manga that he had to buy its movie rights.

"I said to myself, 'I know someone else is going to make a film out of it'. And so I thought, I would prefer it be me and no one but me," he said.

The second competition entry was "Tale of Tales", an Italian-directed movie shot in English with an international cast including Salma Hayek and Vincent Cassel.

Critics gave warm reviews to the fantasy film, which brought together three fairytales inspired by a 17th-century poet called Giambattista Basile and mixed them into a baroque, bloody compilation.

"The key to the film is desire which becomes obsession and creates conflicts," director Matteo Garrone told a news conference.

Copyright AFP (Agence France-Presse), 2015

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