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imageISLAMABAD: There are 7.2 billion individuals in the world and just more than 3 billion of them are active Internet users, according to research conducted by We Are Social.

The growing number of individuals who are gaining better access to the Internet and mobile devices opens a world of potential consumers for brands.

This data can inform luxury marketers of the top social channels in specific countries and will likely aid in the integration of brands into nations that have previously been overlooked.

"The internet may follow the same architecture all over the world, but the way people use and experience it varies hugely, even between neighboring countries," said Simon Kemp, regional marketing partner (Asia) at We Are Social, Luxury daily reported.

"What particularly stands out for us in the report are the stark differences in usage behavior across BRIC countries," he said.

"Internet penetration across Russia (60 percent), Brazil (54 percent) and China (47 percent) looks quite healthy, but at just 19 percent, India still has a long way to go in terms of internet empowerment.

"However, the average Indian internet user spends more than five hours per day using the internet, so once they have access, it quickly becomes an integral part of Indian users' lives."

We Are Social's Digital, Social and Mobile in 2015 report includes statistics for more than 240 countries around the world, and profiles 30 of the world's largest economies in detail.Forty-two percent of the world's population has access to Internet, and the number is expected to rise even higher as technological advances allow more people to log online.

East Asia has the highest amount of Internet users with 823 million, more than double the total users of the second highest area, West Europe.

Regions are dissected even more into the percent of the population using the Internet and the time spent online.

The Phillipines, Thailand and Brazil are the top countries spending over 5.2 hours a day online.

Copyright APP (Associated Press of Pakistan), 2015

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