Pakistan’s Cinepax joins hands with UAE’s StarzPlay

Pakistan’s cinema chain, Cinepax has officially joined hands with Dubai-based StarzPlay in a joint venture.

“This landmark joint venture with Cinepax marks StarzPlay’s first launch outside the MENA region and will elevate our potential consumer reach from 350 million to over 500 million,” said Maaz Sheikh, co-founder and CEO, quoted Arabian Business.

The CEO was of the view that he was eyeing the Pakistani market for a while, with a potential customer base of hundreds of millions.

“We've been looking forward to launching in Pakistan for a while; and a partnership with such a well-known name in the entertainment industry as Cinepax is the perfect way to kick off an exciting relationship with our customers in the country. This partnership will also help our studio partners in legitimizing such a heavily-pirated market,” he added.

Meanwhile, Arif Baigmohamad, chairman, Cinepax Group, was of the view that the partnership would further strengthen the Pakistani cinema chain business.

“Our partnership with StarzPlay will help to strengthen our growing movie business and allow customers to live stream top content from a number of different devices…. We are able to offer flexible payment options and multiple price points coupled with localized, third party content, which gives us a clear edge over competition,” he added.

In 2016, Netflix Inc, the US-based streaming giant entered Pakistan as it moves to enlarge its Internet TV network to more than 190 countries around the globe.