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imageDays after Deepika Padukone’s ‘My Choice’ video generated heated debate among masses, now Indian cricketers has also came forward to promote women’s rights in a short video.

The video was shot as an initiative representing the male voices of Indian society and their pledge to protect their women and their modesty before everything else.

According to Indian media reports, the video titled ‘Respect to Protect’ features Indian cricketer Virat Kohli along with other players like Suresh Raina, Ambati Rayudu and commentator Ravi Shastri promise to respect and protect the rights of women around them. In the Virat Kohli starts off by saying “Protecting a woman means respecting her”. The players go on to promise that they will strive to respect women by protecting their social, economical, sexual and educational rights.

The video has been released by a NGO working towards eliminating violence against women and girls. This video is getting more positive response from the masses as compared to the ‘Vogue Empowerment’ video.

Copyright Business Recorder, 2015

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