SYDNEY: Prime Minister Kevin Rudd Monday launched into the first day of Australia's election campaign faced with a poll showing his personal support has slumped and the Murdoch press urging voters to "kick this mob out".
Rudd on Sunday named September 7 as the day Australians will go to the polls, hoping to complete a stunning political comeback with victory for his Labor Party three years after it ousted him.
But he faces an uphill battle after what newspapers said was years of a "toxic political climate" that saw Julia Gillard topple him as Labor leader in 2010. He then defeated her to retake the job in June in hopes of saving the party from an election wipeout.
Since then Rudd, who is running under the slogan "A New Way", has re-energised Labor.
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