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imageThe King of Swing, Wasim Akram has released cologne in collaboration with Junaid Jamshed’s lifestyle brand J. Fragrances.

The name of the cologne is 414 which named after one of Wasim’s life achievement. His efforts brought great result as he became one of the best fast bowlers ever. He remains the highest wicket taker of Pakistan and his record has not been broken.

According to local media report, Abrar-ul-Haq opened the event by reciting a Hamd. It was followed up by Harsha Bhogle - Indian cricket commentator/journalist and Rameez Raja hosting the event. The perfume was launched at the scented with 414, the diligent fragrance, Marquee Hall, Pearl Continental Hotel.

NAPA Students took over the stage parading the journey of Wasim Akram - From his street cricket days to being world champions. 4 Man Show Team Segment also had the audience rolling with laughter.

Several cricketers, including Virat Kohli, Sachin Tendulkar, Shahid Afridi and Imran Khan also posted videos on their social media accounts congratulating the left-arm pacer on the scent launch.


Virat Kohli sends out a message for Wasim Akram Live on the launch of ‘Wasim Akram 414’ by J. Fragrances.


Celebrities like Abrar- ul- Haq, Ayesha Omar, Junaid Khan, Amber Khan, Kiran Khan, Waseem Badami Cricket Commentators Rameez Raja and Harsha Bhogle were spotted among others who came to the event to show their support.

Copyright Business Recorder, 2016

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