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meat exportISLAMABAD: Pakistan has emerged as an important player of food supplies to United Arab Emirates and the Gulf region particularly in rice, meat, poultry, sea food, fruits and vegetables and spices.


Pakistan's Ambassador to the UAE Jamil Ahmad Khan said this after inaugurating the Pakistan Pavilion at the SIAL Middle East Food Exhibition at the Abu Dhabi National Exhibition Centre, says a message received here from Abu Dhabi.


Jamil Ahmed khan said Pakistan's exports of food products to the UAE have increased to over US$ 500 million and more than US$ 1 billion to the GCC region.


However, he underlined a dire need of value addition which can only be achieved by establishing brands in the region and spending on the marketing efforts.


Jamil Khan pointed out that it was a matter of great pride and honour for Pakistan pavilion that it was specially visited by H.H. Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister and Minister for Presidential Affairs and Chairman of Abu Dhabi Food Control Authority and other members of the Royal Family.


The Ambassador assured that the all those visiting the Pakistan Pavilion will have a chance to meet with the leading food suppliers during the three-day event at this dedicated business platform.


He pointed out that SIAL ME Food Exhibition, a global industry event, has become a truly international brand and "we feel pleasure to be a part of it for the second time in its third edition in Abu Dhabi".


This is a platform from which Pakistan could immensely benefit due to its regional proximity and for its low unit price of food export items as compared to other competing countries, he added.


He hoped that SIAL Middle East platform will facilitate the Pakistani exhibitors both in product and geographic diversifications.


SIAL Middle East is a part of SIAL Group, the world's largest network of professional business to business food exhibitions, which include SIAL Paris, SIAL China, SIAL Canada, and SIAL Brazil.


Pakistan Pavilion has been established for the second time in this exhibition with six companies participating from Pakistan under the banner of Trade Development Authority of Pakistan (TDAP).


Copyright APP (Associated Press of Pakistan), 2012


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