Pursuit of Beauty, OPPO unveils 'Classic Black F1s Selfie Expert' in collaboration with HSY

Karachi: Global No.4 smartphone brand OPPO unveiled a limited edition Classic Black F1s Selfie Expert today at the PC hotel, Karachi, priced at Rs. 25,899 only with the brand partner, Hassan Sheheryar Yasin. This is the first time in Pakistan that a smartphone brand has partnered with a fashion personality. There will only be 1000 units of the Classic Black F1s available and the pre-order will start on 17th December 2016.

The new phone was unveiled via press conference which was attended by esteemed members of the press, OPPO's global and national brand team members and associates of OPPO's distribution network in Pakistan. The conference started with welcome note by the host Anoushey Ashraf and was followed by speeches from OPPO's Oversees brand manager Kevin Hu, the face of OPPO Mr. Hassan Sheheryar Yasin and CEO OPPO Pakistan Mr. George Long. The audience also had the privilege of experiencing the new phone hands on after the big unveil.

"In addition to being the new face of the brand, I will also work closely with the brand when it comes to design. A first step in this direction is the exclusive HSY designed case that will accompany the Classic Black F1s Selfie Expert. OPPO globally has always focused on superior design aesthetics and OPPOs core value has always been the pursuit of beauty, which is the main reason we decided to join hands. Through this partnership, we hope to work together to bring to the customer the best in style and technology," said designer Hassan Sheheryar Yasin.

George Long, CEO of OPPO Pakistan said, "The launch of only 1000 sets F1s Selfie Expert along with a case designed by Mr. Hassan Sheheryar Yasin, shows our persistence of continuously enhancing the product experience to Pakistani consumers. OPPO and HSY entered into this partnership by keeping in mind HSYs status as a fashion icon and his contribution to the Pakistani fashion industry. We hope that our customers will appreciate our new Classic Black F1s Selfie Expert".

The new F1s has a 16 Megapixel front camera, which has a 1/3.1-inch sensor and f/2.0 aperture. Other selfie-focused features on the smartphone include its Beautify 4.0 app for selfie editing, the unique SelfiePanorama feature that stitches together three selfies, and the Screen Flash feature. Another key feature is lightning-fast and extremely accurate Touch Access, which can unlock the phone within 0.22 second.

The Classic Black F1s has been competitively priced at Rs. 25,899 only, the same price as the Gold & Rose Gold F1s.Those customers who pre-order the phone will also get a gift pack along with their purchase, includes an exclusive case designed by HSY. This newF1s will be available for pre-order since 17^th December 2016 at the brands dealer stores across the country, and customers can collect the handsets on 24th December 2016 at the told venues.