The ban on Indian films and media in Pakistan has turned out to be a good omen for other markets, as all local cinemas are all set to screen Iranian and Turkish films.
The move is aimed at restoring the declining cinema industry, which was dependant on Indian content for major part of the sales but ever since the ban the local cinema industry has been witnessing a major drop in profits.
Pakistan film distributors have started formal contacts in Iran and Turkey for the import of their movies.
“Iranian movies are being appreciated globally and their screening in Pakistan must be encouraged,” said Fouzia Saeed Executive Director of Pakistan National Institute for Folk and Traditional Heritage (Lok Virsa).
Turkish dramas are already popular in Pakistan, as shows in the likes of ‘Mera Sultan’ and ‘Ishq E Memnu’ enjoyed massive fan following in the country.
Mohsin Yaseen, General Manager Marketing of Pakistan’s Cinepax Cinema, told IRNA that they would love to experiment with Iranian movies as movies are the best way of cultural exchange.
“From your platform, we would like to request the culture department of Iranian consulate, if they can help us under the exchange of cultural programme and help us to reach producers of Iranian movies to release movies in Pakistan,” he said.
However, the move could be termed as a short term solution to ensure the survival of local cinemas, in the longer run Pakistan is expected to promote its own films to cater the demand of the public. With the return of Pakistan’s cinema stars from India, such as Fawad Khan and Mahira Khan will also help the local industry.
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