Half of sales in emerging markets by 2015

TOKYO: Japanese auto giant Toyota said Wednesday it aims to make half of its global sales in emerging markets by 2015 and is looking for an operating profit of 1 trillion yen ($12 billion) "as soon as possible".

Unveiling the company's "Global Vision", company president Akio Toyoda said he wanted China to eventually account for 15 percent of its global sales.

In 2010 emerging markets made up 40 percent of Toyota's sales.

"By increasing our sales in emerging markets, (Toyota wants to) achieve a balanced sales portfolio among Japan, the United States, Europe and emerging markets," the company said.