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KARACHI: Jaffer Business Systems (JBS) and EFU Life Assurance recently signed a Memorandum of Understanding (MoU). According to the MoU, JBS has partnered with EFU Life for providing Hewlett Packard Enterprise (HPE) Server Solutions.

Whilst, addressing the MoU ceremony, Veqar ul Islam, Director and CEO of JBS, said, “In this tech-driven and highly competitive environment, it is very important for organizations to always strive for staying relevant tomorrow. This partnership is our step ahead towards a transformation initiative. Our corporate culture philosophy for excellence revolves around beating customer’s expectation by being ‘a bit earlier’. This is the mantra that we follow at JBS and because of this we have come a long way in playing a key role in helping organizations succeed. Through this collaboration we aim to provide EFU Life with improved productivity and transform their business. We will be pleased to carry on this relationship and take it to new levels.”

Zain Ibrahim, Director and Chief Operating Officer, EFU Life, while expressing his views on the occasion added, “We share the same ideology as JBS, as we keep upgrading ourselves in order to stay ahead of the competition. IT structure within organisations need to be improvised in order to have more potential and fulfill that potential as well. As an insurance company, we feel that we have to make sure that the abundance of data that we have is utilised completely to provide better propositions to customers. I’m glad to be partnering with JBS as it fulfills our aim. JBS is not only providing us with IT solutions, but in fact we look at them as partners because they are helping us grow.”

Ashfaque Ahmed, GM Technology, EFU Life, said “We are committed to fostering a culture of technical innovation and building a resilient and accessible platform. Partnership like this will create a new ecosystem that is open and cooperative to help companies become customer driven and enable them to tackle the challenges of digital transformation.”

Copyright Business Recorder, 2019

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