KARACHI: A successful in-store promotion of Pakistani kinnow was held at Hanos, Amsterdam on March 2, 2012.
The display and sale of kinnow was jointly organised by Trade Development Authority of Pakistan and Commercial Wing Embassy of Pakistan the Hague in collaboration with Hanos Group, the leading Dutch supermarket chain specializing in Horeca (hotel, restaurant and catering) supplies.
TDAP said that the objective of the promotion was to organise an interactive campaign at point of sale (POS) to introduce Pakistani Kinnow to the Dutch consumers.
In the annual day-long in-store promotion, a grand display of Kinnow was setup near the store entrance and tasting of Kinnow slices and juice was arranged for the consumers.
Simultaneous with the tasting arrangement, the Hanos management offered a price discount on the Kinnow to lure the customers to try and buy the product. The immediate result of tasting arrangement was a three-fold increase in the sale of Kinnow compared with the daily average.
Speaking on the occasion, Head of Fresh Produce Purchase Department in Hanos, Mr Nick said that Hanos had introduced Pakistani Kinnow in the assortment last year. We have found it to be a strong product with immense growth potential, he added.
Commercial Counselor Muhammad Ashraf said that Pakistani Kinnow was repositioned in the Dutch market last year as a juicy mandarin (persmandarijn) and its sale has registered continuous growth in the Dutch mainstream market segment since then. Despite a difficult season for citrus in Europe, Kinnow has successfully penetrated the Dutch market.
Comments
Comments are closed for this article.