WayRay to demo first-ever holographic AR navigation system for cars at CES 2018

WayRay, a Swiss developer of holographic AR navigation systems for cars, is coming to CES 2018 to demonstrate cutting-edge technologies:
NAVION gets its first ever public showcase after 4 years of R&D. For OEMs, WayRay will demonstrate the new multicolored version of the world's first holographic AR Infotainment System for cars. Following the first successful demo in the Rinspeed Oasis Car at CES 2017, this year we are proud to show off its newest version. It has an extremely wide field of view and even smaller projector's volume. For developers, WayRay will demo our True AR SDK and announce the AR Developers Contest & Hackathon with a total prize fund worth $160,000. NAVION is the first True Augmented Reality car navigation system. Placed on a dashboard, it shows directions, trip details and display real-time indicators for things like pedestrians, POIs or alerting to hazards exactly where the driver needs them to be - on the road ahead - with no headgear or eyewear required. NAVION is able to work in a hands-free mode to get the driver safely to the destination. It responds to the simple voice commands or to unique hand gestures.
Another WayRay's attraction at CES 2018 is a multi-coloured Holographic Augmented Reality display device designed to transform the windshield into a new medium of information. 2018's version has the greatest FOV (field of view) on the market and is capable of multi-coloured virtual objects creation. Moreover, the technology allows the solution to act like a fully-featured non-wearable augmented reality infotainment system. It shows relevant information at a comfortable distance for users' eyes from 3 ft to infinity. True AR SDK is a set of libraries and tools for third-party developers to build AR applications that run on Holographic AR Displays. The SDK also has the AR Holographic Display simulator, a tool for testing and debugging the behaviour of the app content under different FOV and display locations, in various cars. True AR SDK runs on Ubuntu 16.04 and supports C++ and GLSL with binding to other programming languages.
Element is an insightful interactive tracker car tracker for smart driving. It tracks driver's activity at the wheel and overviews the driving performance. That's why we call it 'a wearable for your car.' Besides, Element has a unique feature known as Autoyoga, which adds an element of fun to the daily commute. Visitors can get familiar with a product and the app, and place a preorder.