The Pakistan Super League (PSL) has undeniably been a gigantic success for brand Pakistan- both locally and internationally. No other sports event in Pakistan's history has had a digital footprint as large as that of PSL.
This year, media marketing rights holder Blitz Advertising (Pvt.) Ltd. in collaboration with Trans Media Group & ITW launched Pakistan's first DRM-based exclusive live stream at www.cricketgateway.pk. With over 1 million viewer ship in just 3 days (and 1800+ unlicensed stream bans), its performance clearly highlights the love and passion of our nation for this sport.
With internet penetration at 20 percent (40 million people), Pakistan whopped a total 12,004,799 (12 million) views and 3,477,446 unique users watching on live stream on digital (8.3pc of entire internet population).
'The PSL is an international statement by brand Pakistan - a statement we intend to market with industry first innovations year on year. This year, digital viewer ship beat match footfalls by a factor of 10, we wouldn't be surprised to see monetization mulitpliers of 3 or more for digital content next year. Cricket has finally come back home - and we are here to ensure that all mediums resonate that message, all year long,' said Ahsen Idris, CEO Blitz Advertising.-PR
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