IBA hosts IBAICM 2016 at University of Malaya

The Institute of Business Administration (IBA) Karachi held the Academic Track of the 3rd International Conference on Marketing (IBAICM 2016) at the University of Malaya (UM), Kuala Lumpur, Malaysia. Themed 'Bottom of Pyramid: Emerging Markets', the conference was co-hosted by the IBA Karachi, oldest business school outside North America and University of Malaya- the oldest university in Malaysia. The IBAICM aims to further develop the marketing landscape in Pakistan, by bridging the gap between research and practice.
Distinguished academics from leading international universities graced the conference with their deep insightful keynote sessions, namely Professor Dr Russel Belk, Schulich School of Business, York University, Canada; Professor Dr Güliz Ger-Director Center for Research in Transitional Societies, Bilkent University, Turkey; Professor Dr Amna Kirmani, Editor-in-Chief of the Journal of Consumer Psychology and Professor of Marketing, University of Maryland; Professor Dr Harvinder Singh Institute of Management Technology (IMT), Dubai.
Meanwhile, the presenters from a myriad of countries including Pakistan, Malaysia, China, Turkey, and Saudi Arabia presented their research papers on the Bottom of Pyramid (BOP) Market, Marketing Communication, Green Marketing, Marketing Strategy, Brand Management, Consumer Behaviour, Research Methodology and Marketing & Innovation. This diversity allowed the attendants to learn from a range of experiences shared at the conference.
The MoC, Dr Aijaz A Mian-Marketing Faculty IBA started the proceedings and said it was a delightful collaboration between IBA & UM, which will result in academic exchange and mutual research collaborations in the future. Furthermore he introduced IBA to the audience and said that both Pakistan and Malaysia are developing countries, hence they should collaborate for business and marketing research.-PR