Singapore Telecommunications Ltd is setting up a new structure to raise its presence in content and mobile applications as companies like Apple Inc grab more revenues from mobile phone users globally. Southeast Asia's largest telecoms company also said on Monday it will buy Amobee Inc, a US-based mobile advertising solutions firm, for $321 million. Analysts said that would help SingTel leverage its huge customer base in the region.
SingTel said its new structure will take effect on April 1 and comprise three groups - consumer, digital services and information and communications technology (ICT). The company's operations are now based on geographical divisions. SingTel's Group Chief Executive Officer Chua Sock Koong said the company must now deal with the new industry landscape.
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