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Silkbank has scored top position among ten leading banks and achieved an outstanding rating score of 95 percent in a Mystery Shopping Programme. This programme was conducted by an independent leading marketing research consultancy to survey standards in terms of service quality and customer satisfaction in the banking industry. It assessed ten banks, in Karachi, Lahore and Islamabad with respect to regional, attribute and individual bank criteria.
Expressing his views regarding the survey, Silkbank President, Azmat Tarin said, "Silkbank continuously strives towards excellence and we aim to provide unmatched service quality to our customers. In order to fulfil this aim Silkbank has gone through business process reengineering and employee development through various training especially on service excellence, product knowledge and branch ambience-PR

Copyright Business Recorder, 2011

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