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Continuing fight against one of the most fatal female cancer in Pakistan, Warid Telecom is again supporting 'national breast cancer awareness drive' this year in collaboration with Pink Ribbon, Pakistan. Marking October 2011 a pink month company-wide, a series of pink activities are planned for both employees and general public to create awareness.
A workshop for Warid female staff was organised with the mission to train the attendees so they can take care of themselves and can also volunteer to further educate others in their surrounding communities. Warid customer service staff at business centres in Lahore, Islamabad, Rawalpindi and Karachi is voluntarily distributing awareness material on the fatal cancer and the importance of its early diagnosis.
The company's official website carried awareness material for web surfers while a text awareness message was also broadcasted to Warid customers. Battling cancer is one of the most devastating experiences for a woman and her family. They never say and are never told they are cured - only in remission. Doing its part earnestly by searching new and creative ways to help local community, Warid Telecom has always shown strong commitment towards the well being of the society.-PR

Copyright Business Recorder, 2011

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