Gillette, the world's leading grooming brand, unveiled for the first time in Pakistan the Gillette MACH3 Sensitive Razor in a glitzy affair at Marriott Hotel in Karachi. To make this evening more special, Saad Khan, CEO Gillette Pakistan also introduced their latest partnership with 'Strings', Pakistan's leading pop music band.
The company spokesperson shared that Faisal Kapadia & Bilal Maqsood, the face of Strings will take up the role of Gillette Grooming Gurus. In this role, the Strings duo will visit top universities across major cities and will share with students advice related to grooming and confidence building, enabling the youth to perform at their peak and be their very best. In addition to this, Gillette will present an opportunity to university students to get entertained from the great Strings music by organising concerts for the university students.
Sharing his views at the event, Bilal Maqsood, said: "We are ecstatic to be the Gillette Shaving Gurus. Gillette is one brand almost all males are associated with since the time they start shaving and it is a great honour for us to partner with Gillette to fuel energy and confidence in the Pakistani youth." The highlight of the event was a live performance by Faisal and Bilal who entertained the full house with their hit numbers.
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