Microsoft on March 3 added local bargains to results served up with mobile and desktop versions of its Bing Internet search engine in the United States.
Bing incorporate offers by start-ups including Groupon and Living Social that alert users to deals at shops, restaurants or other nearby businesses, according to a blog post by Andy Chu of the Bing team.
"Calling all bargain hunters, deal lovers, Groupon groupies and Living Social fanatics!" Chu wrote. "Things just got easier."
Bing added the localised bargain results under a "deals" search filter option. Deals-sifts through more than 200,000 offers in more than 14,000 cities and towns across the United States, according to Chu. Founded in 2008, Chicago-based Groupon offers discounts to its members on retail goods and services, offering one localised deal a day.
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