All
 

 

Just in:  

You are here: Home»Business»Industries & Sectors»Unilever sees 'return to poverty' in Europe

Unilever 400 copyFRANKFURT: Dutch food and cosmetics giant Unilever expects poverty to rise in Europe as a result of the eurozone crisis and is therefore rethinking its marketing, according to a newspaper report Monday.

"Poverty is returning to Europe," the head of Unilever's European business, Jan Zijderveld, told the Financial Times Deutschland in an interview.

"If a consumer in Spain only spends 17 euros ($21) when they go shopping, then I'm not going to be able to sell them washing powder for half of their budget," Zijderveld noted.

Unilever would therefore use marketing strategies that it used in developing countries in Asia, he suggested.

Copyright AFP (Agence France-Presse), 2012


 



 
Index Closing Chg%
Arrow DJIA 17,113.54 0.36
Arrow Nasdaq 4,456.02 0.71
Arrow S&P 1,983.53 0.50
Arrow FTSE 6,795.34 0.99
Arrow DAX 9,734.33 1.27
Arrow CAC-40 4,369.52 1.50
Arrow Nikkei 15,343.28 0.84
Arrow H.Seng 23,782.11 1.69
Arrow Sensex 26,025.80 1.21





where to buy

cheap wedding dresses

online - weddingdresstrend.com

Buy cheap Nike Mercurials cleats at mercurialscleats.com
cheap wedding dresses on SiteSteer.com - Best Online Wedding Store


Banking Review 2013


Buy direct from

China free shipping trade platform

Annual2012/13
Foreign Debt $60.9bn
Per Cap Income $1,368
GDP Growth 3.6%
Average CPI 7.5%
MonthlyMay
Trade Balance $-1.558 bln
Exports $2.117 bln
Imports $3.675 bln
WeeklyJuly 10, 2014
Reserves $14.638 bln