All
 

 

Just in:  

You are here: Home»Business»Industries & Sectors»Unilever sees 'return to poverty' in Europe

Unilever 400 copyFRANKFURT: Dutch food and cosmetics giant Unilever expects poverty to rise in Europe as a result of the eurozone crisis and is therefore rethinking its marketing, according to a newspaper report Monday.

"Poverty is returning to Europe," the head of Unilever's European business, Jan Zijderveld, told the Financial Times Deutschland in an interview.

"If a consumer in Spain only spends 17 euros ($21) when they go shopping, then I'm not going to be able to sell them washing powder for half of their budget," Zijderveld noted.

Unilever would therefore use marketing strategies that it used in developing countries in Asia, he suggested.

Copyright AFP (Agence France-Presse), 2012


 



 
Index Closing Chg%
Arrow DJIA 16,408.54 0.10
Arrow Nasdaq 4,095.52 0.23
Arrow S&P 1,864.85 0.14
Arrow FTSE 6,625.25 0.62
Arrow DAX 9,409.71 0.99
Arrow CAC-40 4,431.81 0.59
Arrow Nikkei 14,516.27 0.68
Arrow H.Seng 22,760.24 0.28
Arrow Sensex 22,628.84 1.58





where to buy

cheap wedding dresses

online - weddingdresstrend.com

Buy cheap Nike Mercurials cleats at mercurialscleats.com
cheap wedding dresses on SiteSteer.com - Best Online Wedding Store


Banking Review 2013


Buy direct from

China free shipping trade platform

Annual2012/13
Foreign Debt $60.9bn
Per Cap Income $1,368
GDP Growth 3.6%
Average CPI 7.5%
MonthlyFebruary
Trade Balance $-1.433 bln
Exports $2.167 bln
Imports $3.600 bln
WeeklyApril 14, 2014
Reserves $9.713 bln