Jazz, Afiniti to enhance customer experience using AI solutions

Jazz, Pakistan's leading digital communications company, and Afiniti, a multinational advanced analytics company, have partnered to implement Artificial Intelligence (AI) solutions in customer service contact centers across Pakistan, fostering significant gains in customer satisfaction and revenues.

As part of its long-term commitment to meet and exceed customer satisfaction, Jazz engaged Afiniti to use their AI powered contact centre technology to optimize call outcomes at Jazz's customer service contact centres. By analyzing call histories and other CRM data, Afiniti's algorithm predicts patterns of interpersonal behavior and matches callers with Jazz's contact centre agents best equipped to serve them.

"Industries globally are advancing rapidly thanks to AI and we wanted to use this technology for the benefit of our customers," said Aamir Ibrahim, CEO Jazz. "Afiniti's solution is intuitive, seamless and measurable, and a part of Jazz's broader customer obsession motto. It's one of many ways we're creating consistently positive experiences for our subscribers and driving revenue."

"Afiniti is the world's premier provider of applied artificial intelligence solutions, having delivered billions of dollars in measurable economic value to its clients around the world. We are proud to partner with Jazz to deliver similar value and enhanced customer experience to the largest mobile provider in Pakistan." said Zia Chishti, CEO Afiniti.-PR