Telenor Pakistan is enhancing the scope of its services portfolio by roping in Swedish technology company Truecaller to provide Telenor users a customized, pro version of the Truecaller application. The app will improve calling experience of Telenor users by helping them restrict spam calls and messages. Truecaller is a global crowd-sourced telephone directory app with special caller ID feature that will enable Telenor users to identify unknown calls and messages and block them at will.
Spam calls, which are approximated at more than 3 million per month, are a major inconvenience for mobile users in Pakistan, according to a press release issued here on Thursday.
"Being Pakistan's favourite digital lifestyle partner, Telenor Pakistan always explores new ways to facilitate the digital lives of its customers," said Bilal Kazmi, Chief Marketing Officer (CMO), Telenor Pakistan. "Our partnership with Truecaller achieves exactly the same by making their daily communication more frictionless. -PR
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