The 5th International Mobile Commerce 2012 conference will be held in Karachi today. The conference is an international endeavour which witnesses strategic alliance between Sybase, an SAP company and its technology partner AbacusConsulting, both of which are the main sponsors for the event.
The highly anticipated Mobile Commerce will provide an opportunity to showcase end-to-end solutions for Mobile Banking and Branchless banking which is implemented in both developed as well as emerging markets. According to Matthew Talbot, Senior Vice President of mCommerce for Sybase, "Pakistan is one of the fastest developing markets for branchless banking in the world. We help banks like HBL to enable its customers to have full control of their bank accounts and make transactions through a mobile device regardless of their location. This creates opportunities for bringing the unbanked and under-banked segments of the society into the financial network". The stage is thus set for Mobile Commerce to take its place and due importance in the world of technology, and its benefits to be utilised to the fullest.-PR
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