Southwest Airlines, a loyal Boeing Co customer for 40 years, ordered 208 Boeing 737s worth $19 billion, including 150 of the upcoming 737 MAX. In placing the MAX order, Southwest would be the first commercial operator for the upgraded, fuel-efficient narrow body that is due to enter service in 2017.
The airline also became the first to complete an order for the new plane, although Boeing said it has commitments for hundreds more. Boeing said the deal marks its largest firm order ever in dollar value and the number of airplanes. In addition to the MAX orders, Southwest said on Tuesday it will buy 58 737 Next Generation aircraft. The traditional discount carrier has a fleet of 699 aircraft, including 88 Boeing 717s acquired when it bought AirTran this year.
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