Haier extends its global brand market share to 6.1 percent, topping the Euromonitor Global Major Appliances 2010 Brands rankings for the second consecutive year (Qingdao, China) December 13, 2010.
The Haier Group on Monday announced that Euromonitor International, the world's leading independent provider of business intelligence on industries, countries and consumers has again ranked Haier as the number one brand of Major Appliances in the world with 6.1 percent retail volume market share in 2010.
Haier extends its global brand market share by almost 20 percent from 2009. Haier also tops Euromonitor International's ranking in three product categories, expanding its market leadership in each of them year on year. Haier's top ranking for a second consecutive year is proof yet again that an ever-growing number of customers value the innovative and products tailored to their needs that Haier offers to them.
The company's continued expansion both within China and internationally reflects customer's growing confidence towards the Haier brand. "Haier became the world leader in Major Appliances in 2009. While we have reached one of our goals, Haier has not stopped its efforts to design and provide consumers around the world with solutions that ease their everyday lives.
Euromonitor's 2010 rankings show the increasing trust consumers have in the Haier brand. We expect our leadership to steadily increase in the future as Haier continues to focus its innovation towards offering better solutions and services globally, bringing more value to our customers" said Ms Zhang Tieyan, Director of Haier Global Branding Operation.-PR
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