Sensodyne: the most preferred choice of the dentist

Sensodyne, the dentists' most preferred choice of toothpaste for sensitivity, has now become a popular consumer choice brand too and has thus won the Consumer Choice Award 2010.
This has been possible because of the trust that millions of users all over the world have on Sensodyne because of its efficacy in sensitivity which enables its loyal customers to enjoy life's pleasures to the fullest. As a result Sensodyne is the no. 1 dentist recommended brand to treat dentin hypersensitivity.
Sensodyne is a pioneer in its specialised category of providing a solution to the painful condition of hypersensitive teeth, where it was sold as a niche premium toothpaste exclusively in pharmacies and, importantly, detailed to the dental profession. At the end of November, Sensodyne achieved £502m in sales, becoming GSK's first Consumer Healthcare brand to reach the significant milestone of £500m and this is just the beginning. Sensodyne has prevailed stronger than ever achieving 17% growth, a 10% record share of the toothpaste market. It was first launched in the US in 1961 after which it has seen unprecedented growth.
The year 2011 marks a milestone as Sensodyne celebrates its 50th Anniversary. This anniversary signifies 5 decades of great oral care making Sensodyne not only a name given to oral care products; but rather a complete oral healthcare regime. Plans for the future of the brand remain ambitious as millions of consumers with sensitive teeth have yet to use the brand which is still very young in large emerging markets such as India, China, Pakistan etc.
Sensodyne is a toothpaste specially formulated for individuals with sensitive teeth and/or dentine hypersensitivity, relieving the pain of sensitive teeth for almost five decades. Dentin Hypersensitivity (DH) is characterised by a short, sharp localised pain, due to thermal, evaporative, tactile or osmotic stimuli; which occurs when the roots of the tooth, or the dentin, made up of microscopic "tubules" or pores becomes exposed because of gum recession or gingivitis. Since the tubules are porous, hot and cold sensations (from hot or cold foods or drinks) can reach the nerve endings easily causing a sensation of pain or sensitivity.
It is the most under diagnosed condition of the tooth and according to the Canadian Dental Association, every third adult in the world is suffering from it. People ignorant of this condition, most of the time avoid visiting dentists and use home remedies. Sensodyne contains Strontium Chloride which is clinically proven to relieve the pain of sensitive teeth. Strontium Chloride blocks the opening in the exposed dentine which stops the pain stimulus from getting through to the nerves of the teeth. Thus, Sensodyne has been recommended by dentists for sensitive teeth.
Sensodyne provides fast relief and can be used continuously as a regular toothpaste. This is because not only does it relieve sensitive teeth but equally importantly, it helps you maintain strong teeth and healthy gums as it contains fluoride for cavity protection. It also gives you fresh breath after brushing. People who have sensitive teeth often miss out on many of life's pleasures unnecessarily. Regular brushing with Sensodyne helps relieve the pain of sensitive teeth, allowing you to enjoy life to the fullest.
Sensodyne has three variants each of which offers an additional benefit as compared to the previous.
Sensodyne Original: Contains Strontium Chloride which is clinically proven to relieve the pain of sensitive teeth by blocking the openings in the surface of the exposed dentine.
Sensodyne Fluoride: Contains two salts, Potassium Chloride to calm the nerve fibres and ease the pain of sensitive teeth and Sodium Flouride to provide demineralisation and cavity protection.
Sensodyne Total Care: In addition to Strontium Chloride, Potassium Chloride, and Sodium Flouride, Total Care contains Zinc Citrate whose antibacterial action and inhibition of sulphur compounds facilitates the reduction of oral malodour (Halitosis).
Sensodyne also has a mouthrinse specifically formulated for people with sensitive teeth and gums. The mouthrinse freshens breath, fights plaque and protects gums and fights tooth decay. It is specially recommended after dental treatments such as root canal, teeth whitening, scaling, polishing and impaction.