A star-studded night was witnessed at Atrium Cinema in the night of December 25 for special show of "Tees Maar Khan" in Pakistan. Tees Maar Khan launched with the association of LUX as a brand partner, and was well received by the media as well as the audience present for the special show of the movie.
The show was organised at Atrium Cinemas, which is introducing the latest digital cinema technology with 3D capability in Pakistan. The multi-screen cinema complex is equipped with state-of-the-art digital and 35 mm projection, including Dolby Digital & DTS Surround Sound.
The launch of Tees Maar Khan in association with LUX, also marked the first ever screening of a movie at Atrium Cinemas before being launched for general public on December 31, 2010. LUX has long been a name synonymous with the world of beauty, glamour and fashion and it currently has Katrina Kaif as their brand ambassador.
Since Tees Maar Khan features, the Botlywood Star and the brand ambassador of LUX, the association with the launch of this movie in Pakistan is an important step. Tees Maar Khan is highly anticipated in Pakistan due to a massive promotional campaign being run on all key channels.
Tees Maar Khan, directed by Farha Khan is one of the most anticipated movies following the hit song "Sheela Ki Jawani". In this movie Akshay Kumar played the role of "Tabrez Mirza Khan" who is a notorious criminal who is both fearless and shameless. Katrina who is also the face of LUX played the lead role of "Anya." The movie also has appearances by Akhsey Khanna, Salman Khan and Anil Kapoor. Tees Maar Khan is the fourth pairing of Akshay and Katrina in a movie after "Namaste London," Welcome" and "Singh is King". The movie is expected to have full house screening for the coming few days. The premiere was attended by celebrities, LUX Brand team and key media officials.-PR
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