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Big Bird and Punjab Board of Investment and Trade (PBIT) signed a Memorandum of Understanding (MoU) to increase poultry production in the country. It is believed that the MoU will pave the way for the export of poultry as well as envisage establishment of a new meat processing plant near Lahore.
According to the spokesperson, MoU was signed in the presence of Chief Minister of Punjab Shahbaz Sharif and Senator Ishaq Dar. Chief Executive Officer, Big Bird Abdul Basit inked the MoU on behalf of his group while Vice Chairman PBIT Rizwan Khan represented PBIT.
Vice Chairman PBIT, Rizwan Khan said that the government of Punjab was taking all possible measures to make the province a hub of business activities and the MoU with Big Bird was a part of Investment Promotion Strategy launched by the chief minister of Punjab.
The CEO Big Bird said that the MoU would have far reaching impact on the poultry sector because on the one hand it would create new job opportunities and on the other the country would be able to earn much needed foreign exchange. He said that the a huge demand for the halal meat around the globe and Pakistan has a great potential to participate in the export of halal meat but to achieve the goal the government in collaboration with the private sector would have to evolve a halal meat export strategy.

Copyright Business Recorder, 2010

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