US recession wounds are healing faster for women than for men, so there is money to be made for companies that cater to women, economists at Bank of America-Merrill Lynch said on Tuesday. The unemployment rate for women is almost two full percentage points lower than the rate for men, and women dominate fields such as healthcare that are expected to see the biggest job growth in the next eight years.
Women also earned the majority of bachelor's degrees in the last decade, giving them a better shot at high-paying jobs. "Yes, women make the bulk of household spending decisions as it is," economists Neil Dutta and Ethan Harris wrote in a note to clients. "But their increasing earnings potential means stronger purchasing power relative to men. "This secular 'long-on-women' theme should bode well for companies that cater specifically to women."
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