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Procter & Gamble's Safeguard brand and Save the Children have successfully built the 100 promised hand-washing toilet and water supply facilities in schools across the three cities: 60 in Quetta, 20 in Lahore and 20 in Karachi. Safeguard brand and Save the Children partnered with an aim to build sanitation facilities in 100 schools, located across low-income areas of Pakistan's three major cities - Karachi, Lahore and Quetta, within 100 days.
According to Unicef Pakistan, "About 80 percent of all major diseases such as diarrhea, cholera, typhoid, hepatitis are due to unsafe drinking water, inadequate sanitation and poor hygiene." The incidence of disease is greater in developing countries such us Pakistan, where a large fraction of the population is living in extreme conditions of poverty, with an improper sewage disposal system and inadequate sanitation facilities in public places including hospitals, health centres and schools and unavailability of clean water.
World Health Organisation (WTO) states that the cheapest and most effective measure against common illnesses is the simple act of hand-washing with soap. Safeguard therefore aims at reducing the incidence of common illnesses by not only imparting health and hygiene education on hand washing with soup to children, but also engaging in building hand-washing and toilet facilities in schools across Pakistan.-PR

Copyright Business Recorder, 2010

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