KARACHI: Facebook has recently revealed that it believes that there are more than 83 million fake accounts on the social network site.
In company filings published this week, it said 8.7% of its 955 million active users might
not be real.
The largest group of phoney users, 4.8 percent, is comprised of duplicated profiles, defined
by Facebook as “an account that a user maintains in addition to his or her principal account.”
About 2.4 percent accounts are user-misclassified like a personal profile for a pet.
1.5 percent accounts are “undesirable” and the company believes have been created specifically
for purposes that violate its terms, like spamming.
This estimate came at a time of growing concern about the value of marketing on the platform.
“On facebook we have a really large commitment in general to finding and disabling false
accounts," facebook’s chief security officer Joe Sullivan told the media.
“Our entire platform is based on people using their real identities,” he added.
The company’s shares have also taken a hit. They debuted at $38 in May and dropped to just above $20 as of Thursday morning.
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